Elevate 100
Brand and messaging / Workshops and facilitation / Copywriting
Project:
Messaging and narrative
Client:
Elevate 100
Weave Communications provided targeted communications support to Elevate 100, a youth employment project delivered in partnership by Lewisham Council, Phoenix Community Housing and Circle Collective.
Elevate 100 is a place for young people in Lewisham to get personalised advice and support to develop more of the skills they need to find employment, enjoy good work and to achieve their full potential.
We worked with Elevate 100’s youth advisory board and project team to develop narrative and key messaging ahead of a significant funding meeting.
Our priorities were to:
simplify the organisation’s purpose, priorities and principles
develop a narrative that felt authentic and ownable to the youth action board and young people in the project
provide an external, impartial view of Elevate 100’s brand and communications to identify emerging themes and opportunities
support the young people to confidently promote and represent Elevate 100 to funders and key stakeholders.
The project included:
an audit of existing communications
review of key documents, research and strategies
structured conversations with members of the youth action board and young people involved in the project
development of key messages, narrative and brand foundations
facilitated meetings with the youth action board and project stakeholders to explore the messaging and recommendations.
“The messaging and narrative that Weave Communications developed for Elevate 100 was well received and has already been incorporated within our communications to funders.
The process and conversations with our youth action board were extremely valuable and the process of speaking with an external professional helped them to feel more confident, capable and comfortable ahead of their presentation to our funders. Weave tailored their approach to meet the needs of the youth action board and empowered them to communicate our project to different audiences.
We all feel energised and refocused as a result of working with Sarah, and I’d recommend Weave to anyone looking for clever and creative strategic comms support.”
