Poplar HARCA
Communications Audit / Communications Planning / Messaging Strategy / Workshops And Facilitation
Project:
Communications framework - Regeneration
Client:
Poplar HARCA
We worked with Poplar HARCA to design a communications framework to guide resident, community and stakeholder communications around their multi-billion pound regeneration programmes across east London. Our work included:
Interviews with key internal stakeholders
Conversations with residents and community members
Audit of existing communications
Half day workshop
After identifying and articulating communication challenges and opportunities, we designed a creative planning workshop that brought together key players and decision makers to identify and agree key stakeholders and influencers, objectives and messaging.
The resulting communications principles and framework is a key resource for the communications team in creating consistent and effective messaging and communications across their multiple development and regeneration schemes.
“Our experience working with weave was positive from start to finish. Sarah and Rachel provided excellent detailed and independent insight into how we could build on our communications and enhance communications with our most valued stakeholders.
We’re pleased with the communications framework and impressed by weave’s creative approach and the amount of time and resource they invested to audit our communications, consult stakeholders and manage the project.”
