Communications strategy
Weave works with organisations to create communications strategies. We’ll identify measurable objectives and develop messaging that engages and influences your audience.
Whatever your business shape, size or sector, it’s essential that your marketing and communications strategy – tied to business objectives - comes first.
Whether you’re writing a brand new comms strategy, looking for support to review and refresh an existing marketing or communications strategy, or expert support to develop a campaign plan, we can help.
We’ll work creatively and collaboratively with your team to develop an ambitious, measurable and achievable communications strategy that will build your brand, strengthen your reputation and maximise your impact.
Our strategy work is always bespoke and responsive to your organisation, needs and priorities, but can include:
Audit and review - We’ll review and appraise your existing communications objectives, activities and materials against your wider business priorities or challenges.
Competitor analysis - Who are you up against? We’ll review marketing and communications activities for key competitors, to ensure your branding, marketing and comms has impact.
Strategy writing - We’ll craft a clear and practical communication strategy or plan to drive all comms and PR activities, with ambitious targets and goals and a clear action plan to guide your next steps.
Stakeholder engagement and research - Interviews and focus groups with key internal and external stakeholders or partners. If you’re not clear on who your key stakeholders are, we can help, so you’re confident on who needs to be considered or involved in the development of your marketing and communications strategy.
Workshops and facilitation - We design and deliver bespoke creative workshops for your team and key stakeholders to develop, test and refine your communications strategy or plan.
Ongoing support - If you need communications support to deliver your strategy, we offer flexible support to help your team to implement and deliver your marketing and comms plans.
